Founder, WO3, BRA-sériē

Interview highlights

00:34 - "Family background" 01:53 - "Starting her own business BRA-series" 03:56 - "Life before becoming a business owner" 06:22 - "Overcoming challenges as a new entrepreneur" 09:45 - "Motivation and support system" 12:36 - "Founding and growing WO3 – a grassroots movement for women" 17:47 - "Words of Inspiration for women"

Share This Story, Choose Your Platform!

A passionate, energetic, and visionary mom-preneur, Tammi Relyea is on a mission: it’s time to reinvent the bra strap! After hearing many women ask, “What do I do with these boring bra straps?” Tammi saw the need to evolve the bra strap from a functional necessity into a stylish fashion accessory.

In 2017, she launched her first lines — the Black Box, Grey Box, and Neutral Box Collections — introducing women across the United States to her innovative brand called BRA-série, featuring stylish interchangeable bra straps from dainty to daring.

Prior to launching BRA-sériē, Tammi spent over a decade in the non-profit sector raising funds for abused and neglected children. Her professional career also includes working in entertainment advertising and graphic design studios.

Through BRA-sériē and WO3, Tammi’s mission is to create a company that inspires personal expression, promotes a positive self-image for women of all ages, and advocates for female-owned businesses!